Not just another metal company, but a flexible production shell for machined metal. That’s what YENA Engineering stands for. The Rotterdam based company mainly targets Dutch steel construction companies and machine builders who need capacity or want to buy high quality, labour-intensive machined metal externally.
From Rotterdam the Turkish entrepreneur Yetkin Sag offers a flexible production shell for high quality and/or labour-intensive machined steel with YENA Engineering.
“Anyone who has more work than they can handle can come to us.” Among its clients are Dutch steel construction companies and machine builders such as Agrifac and Bentstaal. Recently, Sag also worked on the gas and oil industry with projects for the well-known tank terminal builder Chemi-Tech. The economically priced labour-intensive work is carried out in a production facility in Turkey. In 11 factories with high-quality machines and experts in their fields at its disposal, YENA is able to complete the production process much faster. “We can gear up whenever needed because people are prepared to work in shifts.”
Sag emphasizes that YENA Engineering is a Dutch company. “We are, for example, a regular member of the Koninklijke Metaalunie and abide by all Dutch rules and regulations. Our highly qualified engineers and metallurgists who support the Dutch steel companies work according to all current ISO and/or EN standards.”
‘High quality products from low-cost countries’
Trust through substantiating
Jan van Benthem, sales professional at YENA Engineering, indicates that especially in the beginning one of the biggest challenges is to convince Dutch metal companies that the quality of work in Turkey is not inferior to the level one is used to.
“Trust needs to be built,” knows Van Benthem, “With this principle, we offer our clients to come and take a look at our factories and see that we work with a system that involves regular quality assurance. We also provide our clients with weekly updates, so they know that the materials are in, we are on schedule with the production or the transportation is on its way. That builds trust.” Van Benthem notices that once a project is finished follow-up orders are invariably issued, such as a project in which YENA Engineering had delivered 1.200 tons of steel, followed by 7 new orders. “We aim for long-term relationships with our clients.” Since YENA Engineering produced successfully for many companies, news has spread by word of mouth. “The number of clients has already doubled,” observes Van Benthem.
YENA Engineering offers a flexible production shell for high quality and/or labour-intensive machined steel.
The labour-intensive work at an economical price gets accommodated in the factories in Turkey with high-quality machines and experts in their fields.
For the RIVM building, YENA Engineering, commissioned by Bentstaal, produced parts of the facade in Turkey.
Added value for facade builders
In this way the previously mentioned Bentstaal recommended us to De Groot & Visser, a reputable façade builder, where YENA Engineering now works on two more projects. Because no matter what system you use in façade building, whether it’s expensive or labour intensive, or when it must be customized or produced urgently, YENA Engineering is where your needs will be met. “We realize that the developments in the façade building makes façades more complex,” says Van Benthem. He mentions the RIVM building project as an example, where YENA Engineering, commissioned by Bentstaal, produced parts of the façades in Turkey. “That started with the question of how, while preserving the quality, we could produce quickly. We brainstorm, make a thoroughly thought-out plan, and get to work, during which we keep our clients updated and unburden them of each step of the process. That’s our added value,” decides Van Benthem.
‘Not a producer, but a provider’
Image 1: Yetkin Sag and Jan van Benthem of YENA Engineering.